Office 365 makes it easy to deploy tons of mailboxes and other objects into the cloud, but because you cede a lot of control to the cloud provider (Microsoft in this case), you might not have great insight into what's happening with those objects afterwards. Office 365 provides some basic reports but they are not very interesting. What's much more interesting is to know how independent software vendors are consuming information from the Office 365 reporting web service to provide the type of reports that administrators and management need to really understand what's happening inside a tenant.
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